Supalai Aggressively Targets the Market in 2021, Showcasing Strong Financial Status and New High Growth
Supalai Aggressively Targets the Market in 2021 <\/strong><\/span>Showcasing Strong Financial Status and Growth<\/span><\/span> at New Highs<\/span><\/p>
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Supalai Public Company Limited has revealed its business direction and key strategies for 2021,<\/span>highlighting its strong financial status<\/span><\/span> as it moves forward to grow as a leader, preparing to launch 31 new projects in both horizontal and condominium developments across Bangkok, the surrounding areas,<\/span> <\/span>and the regions, with a total value of 34 billion baht. It is expected that in 2021, the company will achieve new high growth in revenue and profit.<\/span><\/p>
Dr. Prateep Tangmatitham, Chairman of the Executive Board of Supalai Public Company Limited,<\/span> stated that the real estate market in Thailand is expected to grow in 2021 compared to 2020 and will return to normal conditions soon due to the adaptation to the New Normal era over the past year. Amid the COVID-19 crisis, many companies had to adapt quickly to the situation.<\/p>
In 2021, Supalai Public Company Limited enters its 32nd year of operation, continuing its commitment to innovate housing solutions, design new products, and improve the quality of its goods and services continuously across Bangkok, the surrounding areas, and the regions. The company is also moving forward to invest in new locations to expand its market reach, catering to the lifestyle of customers of all ages and focusing on the “real demand” market<\/span> or those buying for actual residence, as this customer group tends to transfer ownership as scheduled, reducing the risk of losing down payments, making them a low-risk customer segment.<\/p>
Additionally, the company is financially prepared, with a corporate credit rating from TRIS Rating at A,<\/span> reflecting its strong financial status, business growth capability, and ongoing revenue and profit generation potential. Compared to major real estate developers, the company has the lowest debt burden in the industry and financial costs below 1.9% per year.<\/p>
This year, the company will continue to expand its investments abroad, as past results have been satisfactory,<\/span> expecting to generate approximately 5.35 billion baht in overseas sales this year.<\/span><\/span> In the past year, the company has taken care of its employees to create a happy organization and drive the organization towards success, including contractors and suppliers across all groups. With a sense of corporate social responsibility under the concept of “Supalai Cares... Creating a Better Thai Society,”<\/span> the company has considered all stakeholder groups, leading to sustainable development in accordance with the SDGs (Sustainable Development Goals) and driving sustainable organizational development towards CSR-IN-PROCESS,<\/span> emphasizing the importance of stakeholders in every production process through various beneficial activities for society.<\/p>
Maintaining sustainable growth<\/span> is reflected in the success achieved in 2020, where the company received prestigious awards from various leading organizations, such as the Thailand Top Company Awards 2020,<\/span> organized by the University of the Thai Chamber of Commerce in collaboration with Business+ magazine, the Thailand Sustainability Investment (THSI) 2020 from the Stock Exchange of Thailand in collaboration with the Journal of Finance and Banking,<\/span><\/span> three honorary awards from FIABCI – Thai Prix D’Excellence Awards 2020,<\/span> from the International Real Estate Federation, the Asia Pacific Property Awards 2020-2021 for the Supalai Icon Sathorn project from Asia Pacific Property Awards,<\/span> and the Asia’s Greatest CEO 2019-20 by United Research Services of URS Media & AsiaOne Magazine,<\/span> and the international honorary award Thailand Real Estate Personality of the Year 2020 from PropertyGuru Thailand Property Awards 2020.<\/span> Regarding Mr. Traitecha Tangmatitham, Managing Director of Supalai Public Company Limited,<\/span> stated that the overall situation in 2020 was another challenging year, but the company managed to navigate through it steadily with financial cost readiness<\/span> and risk management to adapt to changes from external factors, resulting in satisfactory performance, especially in the horizontal housing market, as evidenced by the increased number of walk-in customers visiting projects and higher booking rates. Last year, the company launched a total of 28 projects, both horizontal and condominium, with a total value of 24.54 billion baht, achieving total sales of 24.376 billion baht, divided into: Regarding the business direction and key strategies for 2021,<\/span> to drive the organization towards its set goals, the company has established a business strategy to move forward and grow sustainably in terms of revenue and profit.<\/span> Setting a sales target of 27 billion baht and a revenue target of 28 billion baht, with plans to launch numerous new projects, especially horizontal projects,<\/span> the company plans to introduce 31 new projects, consisting of 27 horizontal projects and 4 condominium projects, totaling 34 billion baht,<\/span> and has allocated a budget of 8 billion baht for land acquisition. It is expected that 2021 will be another year where the company achieves new high growth in revenue and profit from completed condominium projects ready for transfer,<\/span> which are expected to generate significant revenue, and it is believed that horizontal projects will also continue to grow. Moreover, the company wishes to extend its best wishes and concern to medical personnel and all Thai people, believing that we will overcome this COVID-19 crisis together soon. <\/p> 
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